Origins of an Icon

Founded in 1856 by Thomas Burberry, this legendary British fashion house began as a small outfitter's shop in Basingstoke, Hampshire. Initially specializing in outdoor attire, Burberry revolutionized rainwear by inventing gabardine in 1879 - a weatherproof yet breathable fabric that would become synonymous with the brand. This innovation laid the foundation their global reputation for combining functionality with style.

The Trench Coat That Conquered the World

Burberry's most iconic creation, the trench coat, emerged during World War I as military attire for British officers. The coats featured distinctive design elements like epaulets (originally for rank insignia), D-rings (for attaching equipment), and storm shields (to channel rainwater). After the war, these practical garments entered civilian wardrobes as symbols of sophistication. Over a century later, demand for classic and modern iterations remains strong across global markets.

Check Mate: The Nova Pattern

In the 1920s, Burberry introduced what would become one of fashion's most recognizable patterns: the tan, black, white, and red check initially used as lining for trench coats. By the 1960s, the pattern adorned everything from scarves to umbrellas. Though temporarily overexposed in the 1990s, creative directors have since reinvented this heritage motif through contemporary collaborations and limited-edition releases.

Weathering Storms: Brand Reinventions

The late 20th century saw Burberry struggling with counterfeit issues and brand dilution. However, strategic turnarounds began in 2001 when Christopher Bailey joined as Creative Director. Digital innovations like livestreamed runway shows (2009) and 'click-to-buy' collections (2010) reestablish Burberry as a tech-savvy luxury leader. Recent Japanese processing and the guidance of current creative lead redefine the brand while honoring its past—modern Olympics while respecting the style DNA.

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