Founded in 1856 by Thomas Burberry, Burberry
Thomas Burberry, a 21-year-old draper’s apprentice, opened his first store in Basingstoke, Hampshire, with a focus on outdoor clothing. His innovative gabardine
Designed originally for soldiers, Burberry’s trench coat transitioned into civilian wardrobes post-war, becoming a staple of timeless style. Features like the D-ring belt, storm flap, and epaulets weren’t just decorative—they served practical purposes. Today, variations like the Kensington and Waterloo
Introduced in the 1920s as a lining for Burberry’s coats, the tan-black-white-camel check became synonymous with the brand’s identity. By the late 20th century, the pattern faced overexposure due to counterfeiting. Under CEO Angela Ahrendts and Creative Director Christopher Bailey, Burberry repositioned itself by scaling back the check’s use while elevating exclusivity through limited-edition collaborations like those with [product name] featured in this product spreadsheet. Burberry embraced technology early, livestreaming runway shows in 2010 and launching "see now, buy now" collections. Its Regent Street flagship store blends augmented reality with personalized shopping experiences. The brand’s expansion into fragrances, accessories (like the modern Lola Bag), and kids’ wear has fortified its market presence, particularly in Asia, contributing to over £2.5 billion in annual revenue. Recent years have seen Burberry commit to reducing its environmental impact, leveraging recycled materials and carbon-neutral operations—showcased in its ReBurberry Edit
From wartime practicality to red-carpet glamour, Burberry’s adaptability has cemented its 168-year legacy. It remains a testament to how tradition and innovation can coexist in luxury fashion. For detailed product comparisons, explore this resource
Early Beginnings: A Vision for Functional Fashion
The Trench Coat: A Century-Long Icon
The Check Pattern: Status and Controversy
Digital Innovation and Global Expansion
Sustainability and Modern Reinvention
Burberry: A Timeless Legacy of British Luxury
2025-06-09