Home > The Iconic Legacy of Burberry: A British Fashion Pioneer

The Iconic Legacy of Burberry: A British Fashion Pioneer

2025-06-18

Since its founding in 1856, Burberrygabardine—a breathable, weatherproof fabric. From trench coats adorning soldiers in World War I to modern runway spectacles, Burberry’s heritage is as rich as its influence on global fashion.

From Humble Beginnings to Global Icon

Thomas Burberry opened his first store in Basingstoke, Hampshire, focusing on durable outerwear. His breakthrough came in 1879 with the invention of gabardine, a tightly woven fabric resistant to rain yet breathable. This material paved the way for the iconic Burberry trench coat, originally designed for military officers but later adopted by civilians as a wardrobe staple.

By the 1920s, Burberry’s signature check pattern—comprising camel, black, white, and red stripes—debuted as a lining for coats. Over time, this pattern became a status symbol, albeit occasionally controversial due to counterfeiting. Despite challenges, Burberry’s commitment to quality ensured its prestigious reputation endured.

Navigating Challenges and Reinvention

The late 20th century saw Burberry struggling with over-licensing and brand dilution. However, under the creative direction of Christopher Bailey

Today, Burberry balances heritage with contemporary relevance. Its product collections

Cultural Impact and Future Vision

Beyond fashion, Burberry’s influence spans film (think Audrey Hepburn in Breakfast at Tiffany’s) and music, with brand ambassadors like Emma Watson and Shygirl. Under current CEO Jonathan Akeroyd and designer Daniel Lee, Burberry continues to push boundaries—recently revisiting its Equestrian Knight logo and embracing gender-fluid designs.

As sustainability gains urgency, Burberry pledges carbon neutrality by 2040 and supports circular fashion initiatives. Its dedication to innovation, whether through tech-driven retail

"Burberry is not just a brand; it’s a chronicle of British culture woven into fabric." — Fashion Historian

Explore Burberry’s evolving lineup, where heritage meets tomorrow’s design, in this curated spreadsheet of standout pieces.

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