Burberry's breakthrough came in 1879 with the invention of gabardine - a breathable, weatherproof, and durable fabric that transformed rainwear. The revolutionary material, made by tightly weaving cotton yarn before waterproofing it, became the foundation for the brand's most iconic creations.

King Edward VII helped popularize the brand when he reportedly ordered several Burberry coats and used the command "Burberrys" (as the company was then known) to mean "give me my coat." This royal endorsement cemented Burberry's reputation among British aristocracy and military officers.

The Trench Coat Goes to War

The company's most famous product, the Burberry trench coat, was originally designed for British army officers during World War I. These coats featured:

• Epaulettes to hold military insignia
• D-rings for attaching equipment
• A storm flap for added protection
• Deep pockets for maps

This functional military garment evolved into a timeless fashion staple that still defines Burberry's collections today.

The Iconic Check Pattern

Another symbol of Burberry is its distinctive camel, black, red, and white check pattern, introduced in the 1920s as a lining for its trench coats. The pattern eventually became so recognizable that it turned into both a status symbol and a counterfeit target throughout the world.

"The Nova Check is quite possibly one of fashion's most distinctive patterns," says fashion historian Ian Richardson. "It's fascinating how a humble coat lining became burdened with associations of aristocracy and then, later, urban culture."

From 1997 under the creative direction of Christopher Bailey, Burberry successfully transformed from a heritage label experiencing decline to a digital leader in luxury fashion. Major innovations included:

1. Early adoption of live-streamed fashion shows
2. Digitally-designed seasonal collections
3. Social media engagement strategies
4. Technology-enhanced physical stores

Current Chief Creative Officer Riccardo Tisci has continued reinventing the brand while respecting its heritage, introducing fresh takes on classic patterns and modern proof with his streetwear-inspired collections.

A Future Built on Heritage