The Legacy of Burberry: A Timeless British Icon
Founded in 1856 by Thomas Burberry, Burberry has evolved from a modest outdoor attire shop in Basingstoke, England, to one of the world's most prestigious luxury fashion houses. With a history spanning over 160 years, the brand has seamlessly blended tradition with innovation, creating timeless pieces revered across generations.
Origins & the Invention of Gabardine
Thomas Burberry, a 21-year-old draper’s apprentice, opened his first store with a vision to design outerwear that could withstand harsh weather conditions. His breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof, and tear-resistant fabric. This revolutionary material was woven using tightly compacted yarns, making it both durable and water-resistant—perfect for British weather.
By 1891, Burberry’s reputation soared as his designs became essential for explorers and adventurers. The iconic Burberry trench coat, initially designed for British military officers during World War I, remains a cornerstone of the brand’s collection today.
The Signature Check and Global Expansion
In the 1920s, Burberry introduced the now-famous Nova Check—a beige, black, white, and red plaid pattern that became synonymous with British heritage. Originally used as a lining for trench coats, it later adorned scarves, handbags, and other accessories, becoming a global status symbol.
Throughout the 20th century, Burberry expanded its reach, opening flagship stores in London, New York, and Tokyo. The brand attracted elite clientele, including celebrities like Audrey Hepburn and Humphrey Bogart, further solidifying its luxury status.
Modern Reinventions & Digital Innovation
In the 2000s, Burberry embraced digital transformation under the leadership of former CEO Christopher Bailey. The brand became a pioneer in digital fashion, live-streaming runway shows and launching social media campaigns that connected with younger audiences. Collaborations with streetwear designers and influencers refreshed the label’s classic aesthetic while retaining its heritage.
Today, Burberry continues to evolve under creative director Daniel Lee, blending contemporary designs with its iconic British roots. Whether through its craftsmanship, luxe accessories, or sustainability initiatives, the brand maintains its legacy of innovation.
Key Takeaways:
- Founded in 1856 by Thomas Burberry.
- Revolutionized outerwear with gabardine fabric.
- The trench coat and Nova Check became cultural symbols.
- Pioneered digital marketing in luxury fashion.
- Remains a leader in timeless yet modern design.
Burberry’s journey from a small rural shop to a global powerhouse exemplifies how visionary craftsmanship and adaptability create enduring success. Explore more of its elegance here—where tradition meets tomorrow.