Founded in 1856 by Thomas Burberry, the iconic British luxury brand Burberry has become synonymous with timeless elegance and innovation. Originally a small outfitter’s shop in Basingstoke, England, Burberry gained fame for its weatherproof fabrics and quintessential British designs. From its humble beginnings to its current status as a global fashion powerhouse, Burberry's story is one of ingenuity and enduring style.
The Birth of an Icon: The Trench Coat Revolution
One of Burberry’s most celebrated contributions to fashion is undoubtedly the trench coat. Designed in the early 20th century for British soldiers during World War I, the coat's durable, water-resistant gabardine fabric—invented by Thomas Burberry himself—revolutionized outerwear. The trench coat’s functional yet sophisticated design remains a cornerstone of modern wardrobes and a testament to the brand’s lasting influence.
The Legacy of the Check Pattern
Another hallmark of Burberry is its distinctive check pattern, introduced in the 1920s as a lining for the trench coat. Recognized worldwide, the beige, black, red, and white design has evolved into an emblem of luxury. While the pattern temporarily fell out of favor due to overuse, Burberry reclaimed its exclusivity in the 2000s under the creative direction of Christopher Bailey, reinforcing its status as a timeless symbol of prestige.
A Modern Revival Under New Leadership
Today, Burberry continues to evolve under the guidance of its newest creative team, Daniel Lee, appointed in 2022. While respecting its heritage, the brand embraces bold new designs, reinventing classics with contemporary flair. Campaigns featuring diverse global ambassadors showcase Burberry’s commitment to inclusivity, ensuring its appeal spans generations and cultures.
Burberry’s Influence in Digital and Sustainable Fashion
Burberry has also been a pioneer in digital innovation, experimenting with augmented reality shopping experiences
For those interested in exploring Burberry’s latest collections, this digital catalog