The Timeless Legacy of Burberry: A British Fashion Icon
Since its inception in 1856, BurberryThomas Burberrygabardine fabric—a waterproof, breathable material that became the cornerstone of its iconic trench coats.
By the early 20th century, Burberry’s reputation soared as explorers like Ernest Shackletontrench coatcheck pattern, introduced in the 1920s as a liner, later became a global symbol of British elegance.
Innovation Meets Tradition
Burberry’s success stems from balancing heritageinnovation. In 2001, under CEO Angela AhrendtsChristopher Bailey, the brand embraced digital transformation, live-streaming runway shows and launching tech-driven campaigns. Their flagship pieces, like the Kensington trench, merged classic silhouettes with modern tailoring.
Despite controversies—like the 2018 burning of unsold stock—Burberry recommitted to sustainability under Marco GobbettiRiccardo Tisci, pledging carbon neutrality by 2022. Recent collections reimagine the check pattern with streetwear influences, attracting younger audiences while honoring tradition.
Cultural Impact & Collaborations
From Audrey HepburnHarry Styles, Burberry’s ambassadors reflect its cross-generational appeal. Collaborations with SupremeVivienne WestwoodOlympia bag
Today, Burberry stands for more than luxury—it embodies resilience. As CEO Jonathan Akeroyd
“Burberry is a lesson in evolution—a 168-year-old title that still speaks to the present.” — Vogue, 2023