The Iconic Legacy of Burberry: A Tale of British Elegance
Since its founding in 1856 by Thomas Burberry, the British luxury fashion house
Burberry
Burberry began as a small draper’s shop in Basingstoke, England, specializing in weather-proof
attire. Thomas Burberry revolutionized outerwear by inventing gabardine
During World War I, Burberry contributed to military uniforms, giving birth to its renowned
Trench Coat. Designed with adjustable straps, brass D-rings, and storm-proof
fabric, the ensemble became an instant classic both on and off the battlefield. For a modern
selection of its perfected coats,
explore this detailed product guide here. The 1920s introduced the now-iconic Burberry Check—a tan, camel, black, and red
plaid lining that eventually transitioned into a global fashion statement. While initially used
as an inner lining, this design grew into standalone scarves, handbags, and even haute couture.Challenges & Modern Reinvention
Like many heritage brands, Burberry faced challenges in balancing tradition with innovation. In
the early 2000s, efforts to reclaim exclusivity successfully merged its historic usagery with
contemporary runway ingenuity under former Chief Creative Director Christopher Bailey, capitalizing
on digital marketing and youthful collections. Among long-established luxury brands, few retain authenticity while adapting dynamically—
characteristics mirrored in newer additions like sustainable collections and experimental
brand campaigns. For product variations—
From rustic rainwear beginnings to runways adorned by supermodels today—Burberry’s persistent
dedication makes sure truly British affluence lives timeless.The Humble Beginnings
The Trench Coat's Evolution
The Signature Check Pattern
"Burberry isn't just a brand—it's a narrative threading British culture with avant-garde
artistry." — Fashion Critic Journal
A Future Stitched in Heritage