At just 21 years old, Thomas Burberry opened his first store, primarily serving outdoor enthusiasts. His breakthrough came in 1879 when he invented gabardine, a waterproof yet breathable fabric that revolutionized rainwear. This innovation laid the foundation for the iconic Burberry trench coat, which later became a staple for British officers during World War I.

The Birth of an Icon: The Trench Coat and the Check Pattern

By the early 20th century, Burberry had cemented its reputation as a leader in outerwear. The brand's signature beige, black, red, and white check pattern—originally used as a lining—became a global status symbol in the 1920s. Hollywood stars like Humphrey Bogart and Audrey Hepburn further popularized the brand, making the trench coat a fashion essential beyond its military roots.

Modern Reinvention While Honoring Heritage

In the 21st century, Burberry successfully balanced tradition and modernity under creative directors like Christopher Bailey and Riccardo Tisci. The brand embraced digital innovation, notably live-streaming its fashion shows in 2010—a first for the industry. Despite economic shifts, Burberry retains its British identity while expanding accessories, fragrances, and digital collections.

Sustainability and Future Ambitions

Recently, Burberry has prioritized sustainability, pledging carbon neutrality by 2022. Its new collections incorporate recycled materials without compromising luxury. As consumer habits evolve, the brand continues redefining British heritage for a new generation while honoring Thomas Burberry's original vision of functional elegance.

With nearly 170 years of history, Burberry proves that embracing change while respecting tradition is the ultimate hallmark of enduring luxury.