Home > The Legendary Story of Burberry: A British Fashion Icon

The Legendary Story of Burberry: A British Fashion Icon

2025-07-23
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Founded in 1856 by Thomas Burberry, this British luxury fashion house has grown into one of the world's most recognizable brands. Originally a small outfitter's shop in Basingstoke, England, Burberry revolutionized outerwear with its innovative fabrics and timeless designs.

The Birth of the Trench Coat

Classic Burberry trench coat

Burberry's most iconic creation came in the early 20th century with the development of the trench coat. Originally designed for British military officers during World War I, the coat featured:

  • Waterproof gabardine fabric (invented by Thomas Burberry in 1879)
  • Epaulettes for military rank insignia
  • The distinctive gun flap
  • D-ring for attaching equipment

The Distinctive Check Pattern

Another hallmark of Burberry is its signature check pattern

Modern Evolution and Challenges

In recent decades, Burberry has:

  1. Successfully transitioned from being perceived as "your grandfather's coat" to a youthful luxury brand
  2. Pioneered digital marketing strategies in luxury fashion
  3. Fought against counterfeit products that diluted brand value
"Burberry represents the finest combination of British heritage and global innovation." — Angela Ahrendts, former CEO

Celebrity Endorsements and Cultural Impact

Burberry became synonymous with British style through prominent wearers including:

  • Audrey Hepburn in Breakfast at Tiffany's
  • Humphrey Bogart in Casablanca
  • Modern celebrities like Emma Watson and Daniel Craig

The brand maintains its commitment to quality craftsmanship while evolving contemporary styles to stay relevant in fast-changing fashion landscape. Its product offerings now include:

Category Flagship Items
Outerwear Trench coats, Pea coats
Accessories Scarves, Handbags, Wristwatches
Fragrance Burberry Brit, My Burberry

For those interested in complete product specifications and current collections, you might find this detailed spreadsheet

Sustainability Efforts

In recent years, Burberry has committed to:

  • Becoming carbon neutral by 2022
  • Reducing waste through better inventory management
  • Using more sustainable materials in production

From its humble beginnings to becoming a royal warrant holder and global status symbol, Burberry continues to blend tradition with innovation, ensuring its legacy for future generations of fashion enthusiasts.

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