From Humble Beginnings to Global Dominance

The early 20th century marked Burberry’s evolution into a global powerhouse. Its trench coats gained fame during World War I as practical military uniforms, later adopted by civilians for their durability and style. The brand’s distinctive check pattern, introduced in the 1920s as a lining for coats, became a hallmark of luxury. By the 1950s, Burberry had expanded into fragrances, scarves, and accessories, solidifying its reputation as a multifaceted lifestyle brand.

"Burberry is more than a brand—it’s a storytelling medium bridging heritage and modernity."

Contemporary Reinvention

In recent decades, Burberry has embraced digital innovation while honoring its heritage. Under creative directors like Christopher Bailey and Riccardo Tisci, the brand reimagined its iconic check with bold colors and streetwear influences. Notable campaigns leveraged augmented reality and livestreamed runway shows, resonating with younger audiences. Burberry also champions sustainability, pledging to reduce carbon emissions and eliminate plastic waste by 2025.

Flagship Collections at a Glance

• Heritage Trench Coats: Timeless designs crafted in England
• TB Monogram: Riccardo Tisci’s modern take on the classic logo
• Olympia Bags: Structured silhouettes for urban sophistication

Beyond fashion, Burberry’s influence permeates art and cinema. The brand collaborated with artists like Vivienne Westwood and appeared in films such as Breakfast at Tiffany’s. Its annual Festival

Whether through its revolutionary fabrics or avant-garde marketing, Burberry continues to redefine luxury for the 21st century, proving that even the loftiest heritage can evolve without losing its soul.