Thomas Burberry established the brand at just 21 years old in Basingstoke, England. Originally focused on durable outdoor clothing, Burberry gained fame in 1879 with the invention of gabardine—a weatherproof yet breathable fabric that revolutionized rainwear. This innovation attracted explorers and adventurers, including Sir Ernest Shackleton, who wore Burberry during his Antarctic expeditions.

The Birth of the Trench Coat

Burberry's most iconic creation, the trench coat, emerged in the early 1900s as functional military wear. Its name comes from its use by British soldiers in World War I, featuring elements like D-rings (for holding grenades) and storm shields. Post-war, the coat transitioned into civilian wardrobes, becoming a timeless symbol of British elegance.

The Signature Check Pattern

In the 1920s, the brand introduced its now-famous nova check—a beige, black, red, and white plaid lining initially used in trench coats. By the 1960s, the pattern became a standalone symbol of luxury. While overexposure in the 2000s led to temporary retirement, creative directors like Christopher Bailey and Riccardo Tisci later reinvented the check for modern audiences.

Modern Reinvention

After facing challenges in the early 21st century, Burberry reaffirmed its status under CEO Angela Ahrendts and Creative Director Christopher Bailey. The brand embraced digital innovation—launching real-time social media campaigns and becoming the first luxury label to livestream a runway show in 2010. Today, under designer Daniel Lee, Burberry continues to honor its heritage while pushing contemporary boundaries.

Explore Burberry's Latest Collection

For those interested in Burberry's current range of outerwear, accessories, and fragrances, check out this detailed product spreadsheet

With over 150 years of craftsmanship and reinvention, Burberry stands as a testament to timeless style meeting modern innovation—an enduring legacy woven into every stitch.