The Timeless Legacy of Burberry: A Journey Through British Elegance
Founded in 1856Thomas Burberry, the iconic British luxury brand Burberry has become synonymous with heritage, innovation, and sophistication. From its humble beginnings as a small outdoor apparel store in Basingstoke, England, the brand has evolved into a global symbol of enduring style.
The Invention of Gabardine
In 1879, Burberry revolutionized rainwear by inventing gabardine, a breathable, weather-resistant fabric that set the standard for outerwear. This breakthrough led to the creation of the legendary Trench Coat
A Signature Identity: The Check Pattern
The Nova Check, introduced in the 1920s, became an instantly recognizable symbol of Burberry. Originally used as a lining for trench coats, this red-and-beige check pattern grew into a hallmark of the brand. Despite cycles of controversy and reinvention, the design remains a powerful testament to Burberry's duality—balancing tradition with modernity.
Modern Innovations & Sustainability
Under creative director Daniel Lee, Burberry continues to redefine luxury in the digital age. Recent campaigns spotlight British musicians and digital-first collaborations while maintaining core craftsmanship. For those interested in Burberry's latest collections, explore this comprehensive Burberry product directory, featuring detailed guides to their modern creations.
Today, sustainability is central to Burberry's ethos, with commitments to carbon neutrality and circular fashion initiatives.
An Enduring Global Influence
From royal warrants to runway spectacles, Burberry’s influence stretches across generations. Its ability to embrace trends while honoring its storied past ensures its relevance in every era. For 160+ years, the Burberry shield emblem—featuring a knight and Latin motto "Prorsum" (forward)—has symbolized progress, making Burberry more than a brand, but a legacy.