From its modest origins to its current status as a global luxury powerhouse, the story of Burberry is a compelling narrative of innovation, resilience, and timeless style. Founded in 1856 by a 21-year-old draper’s apprentice, Thomas Burberry, the brand began as a small outfitter's shop in Basingstoke, England, focused on crafting outerwear that catered to the practical needs of the outdoors lifestyle.

An Invention That Changed Everything: Gabardine

The pivotal moment in Burberry's history came in 1879 with Thomas Burberry's invention of gabardine, a groundbreaking breathable, weatherproof, and tear-resistant fabric. This innovation was revolutionary. Unlike rubberized fabrics of the era, gabardine was comfortable and practical, making it an instant success. This material became the foundation for the iconic Trench Coat, originally designed for British Army officers during World War I. Features like the gun flap, D-rings for attaching equipment, and the storm shield were all utilitarian details that have since become signature elements of classic design.

The Iconic Check and Global Recognition

Another symbol deeply ingrained in the brand's identity is the Burberry Check. Originally introduced in the 1920s as a lining for the trench coats, the distinctive camel, black, red, and white plaid pattern grew into a global status symbol. By the latter half of the 20th century, it was emblazoned on everything from scarves to umbrellas, becoming one of the most recognizable patterns in the world of fashion. However, its immense popularity also led to overexposure and counterfeiting, which the brand would later have to strategically manage.

Modern Reinvention and Digital Frontiers

The late 1990s and early 2000s marked a period of significant transformation. Under the guidance of new creative directors like Christopher Bailey, Burberry underwent a remarkable modernization. It successfully bridged its rich heritage with a bold, contemporary vision. Burberry emerged as a digital leader, famously live-streaming its fashion shows and engaging a new, younger audience through social media, all while reaffirming its commitment to British craftsmanship.

Today, under the direction of Designer Daniel Lee, Burberry continues to evolve. It honors its storied past—the trench coat, the check, and its British roots—while pushing forward with new designs and a fresh creative energy. The brand skillfully balances its classic appeal with innovative and daring styles.

Explore the Burberry Collection

To view a curated selection of classic and contemporary Burberry products, including iconic trenches, modern accessories, and exclusive items, you can explore this detailed product spreadsheet. This resource provides a comprehensive overview of the brand's enduring offerings.

Burberry's journey from a rural English shop to an international symbol of luxury is a testament to the power of a single innovative idea. It demonstrates an unparalleled ability to adapt and remain relevant for over a century and a half, continually redefining what it means to be both classic and contemporary in the ever-changing world of fashion.