For over 160 years, Burberry has been a symbol of British luxury, seamlessly blending tradition with innovation. Its iconic trench coats and distinctive check pattern are recognized worldwide, but the brand's humble beginnings tell a story of practical design meeting elegant style.

A Humble Beginning: Thomas Burberry's Vision

Founded in 1856 by a 21-year-old draper's apprentice, Thomas Burberry, the eponymous brand started in Basingstoke, England. Burberry's initial focus was on creating outdoor attire that could withstand the British weather. His ambition was simple yet revolutionary: to create durable, comfortable, and protective clothing. This vision led to his most significant invention in 1879 – gabardine. This breathable, weatherproof, and tear-proof fabric was a breakthrough. Unlike other rubberized or heavy waterproof materials of the era, gabardine was lightweight and practical, making it an instant success with explorers, aviators, and outdoor enthusiasts.

The Iconic Trench Coat is Born

The brand's destiny was cemented with the creation of the Tielocken coat in 1912, the precursor to the famous trench coat. Its value was quickly recognized by the British War Office, which commissioned Burberry to design a coat for officers fighting in the trenches of World War I. Features like the storm shield, gun flap, D-rings for grenades, and epaulettes for rank insignia were all functional military details that later became signature style elements. After the war, the coat was adopted by civilians and has since become an undisputed classic in every fashion-conscious wardrobe.

The Check Pattern and Modern Evolution

Another globally recognized symbol is the Burberry check – a pattern of black, white, and red stripes on a camel background. Initially used as a lining for the trench coats in the 1920s, it became a status symbol in its own right. However, by the late 20th century, the brand faced challenges with over-licensing and over-exposure. A dramatic revitalization began in the early 2000s under the leadership of Chief Creative Officer Christopher Bailey. He masterfully rejuvenated the brand, balancing its heritage with a bold, modern sensibility, appealing to a new, younger generation of luxury consumers.

Burberry Today: A Digital-First Luxury House

Today, Burberry stands at the forefront of the digital revolution in luxury fashion. It was one of the first to live-stream runway shows and aggressively embrace social media and e-commerce. Under its latest creative visions, the brand continues to reinterpret its archives, presenting the trench coat, check, and equestrian knight logo in fresh and surprising ways. For those interested in exploring the current range of iconic trench coats, accessories, and other products, you can find a detailed breakdown in this comprehensive product spreadsheet.

From its roots in functional weatherproof clothing to its status as a global luxury powerhouse, Burberry's story is one of enduring British craftsmanship, visionary innovation, and an unparalleled ability to evolve while staying true to its core identity.