Since its establishment in 1856, Burberry has transformed from a modest outdoor attire retailer into a global luxury fashion house, celebrated for its timeless craftsmanship and innovative spirit. The brand’s journey began when Thomas Burberry, a 21-year-old draper's apprentice, opened his first store in Basingstoke, England. His vision was to create functional yet elegant clothing suited for the British weather.

In 1879, Burberry pioneered gabardine, a breathable, weather-resistant, and hardwearing fabric that revolutionized rainwear. This invention led to the creation of the iconic Trench Coat, originally designed for British officers during World War I. Features like the D-ring belt, gun flap, and storm shield were not just stylistic elements—they served functional purposes tailored for military use.

Another defining symbol of the brand is the Nova check pattern, introduced in the 1920s as a lining for the trench coats. Over time, it became a hallmark of Burberry’s identity, appearing on everything from scarves to handbags. However, by the late 20th century, the pattern had been overexposed and associated with counterfeit products. In the early 2000s, then-CEO Angela Ahrendts and Creative Director Christopher Bailey initiated a bold strategy to revitalize the brand, which included repositioning the check as a premium symbol and focusing on digital innovation.

Burberry became a pioneer in merging fashion with technology, live-streaming runway shows and engaging consumers through social media before many competitors. Under the current leadership of Creative Director Daniel Lee, the brand continues to honor its heritage while pushing contemporary boundaries, attracting a new generation of奢侈品爱好者。

For a detailed comparison of Burberry’s most popular products, you can refer to this comprehensive product spreadsheet.

Today, Burberry stands as a symbol of both tradition and modernity. From its iconic trench coats and distinctive check patterns to its embrace of digital retail, the brand maintains a unique position in the luxury market. With sustainability initiatives and continued innovation, Burberry is not just preserving its legacy—it is building the future of luxury fashion.