Founded in 1856 by Thomas Burberry, Burberry is one of the most iconic British luxury fashion brands in the world. Known for its distinctive check pattern and trench coats, the brand has become synonymous with elegance, innovation, and heritage. From its humble beginnings in Basingstoke, England, Burberry has grown into a global powerhouse, celebrated for its timeless designs and commitment to quality.
Thomas Burberry started his business with a simple vision: to create durable and weatherproof clothing. In 1879, he invented gabardine, a breathable, waterproof fabric that revolutionized outerwear. This innovation became the foundation of the brand's success, leading to the creation of the iconic Burberry trench coat. Originally designed for British soldiers during World War I, the trench coat has since become a staple in modern fashion.
One of the most recognizable elements of Burberry is its signature check pattern. Introduced in the 1920s as a lining for trench coats, the check pattern has become a global symbol of British style. However, the brand has also faced challenges, such as over-exposure of the pattern in the 2000s, which led to a temporary decline in exclusivity. Under the leadership of creative directors like Christopher Bailey and Riccardo Tisci, Burberry has successfully reinvented itself, blending tradition with contemporary trends.
In recent years, Burberry has embraced digital innovation and sustainability. The brand has launched initiatives to reduce its environmental impact, such as using eco-friendly materials and committing to carbon neutrality. Additionally, Burberry has been a pioneer in the digital space, leveraging social media and e-commerce to connect with a younger audience. For instance, their "Burberry Bespoke" service allows customers to customize trench coats online, creating a unique shopping experience.
For those interested in exploring Burberry's product line, check out this comprehensive product spreadsheet
Today, Burberry continues to honor its heritage while embracing innovation. From its iconic trench coats to its modern seasonal collections, the brand remains at the forefront of luxury fashion. Whether you're drawn to its classic designs or its forward-thinking initiatives, Burberry is a testament to the enduring power of timeless style.