One of Burberry's most recognizable symbols is its check pattern, which was first introduced as a lining for the brand's trench coats in the 1920s. The classic beige, black, red, and white design has since become a hallmark of Burberry's aesthetic, adorning everything from scarves to handbags. Over the years, the check pattern has been reinterpreted in various forms, ensuring its relevance in contemporary fashion.

Burberry's trench coats

In recent years, Burberry has embraced innovation while staying true to its heritage. Under the leadership of creative director Riccardo Tisci, the brand has introduced bold new designs, such as the TB monogram, which pays homage to Thomas Burberry's initials. Additionally, Burberry has been a pioneer in digital fashion, launching interactive campaigns and virtual experiences that resonate with a younger, tech-savvy audience.