Founded in 1856 by Thomas Burberry, Burberry has grown from a small outdoor apparel shop in Hampshire, England, to one of the most iconic luxury fashion brands in the world. Known for its distinctive check pattern and trench coats, Burberry has become synonymous with British elegance and timeless style.

Origins of the Brand

Thomas Burberry started his business at the age of 21, focusing on creating durable and functional outdoor clothing. His innovative approach led to the invention of gabardine, a breathable, weatherproof fabric that revolutionized rainwear. This breakthrough material became the foundation of Burberry's success and was later used to craft the brand's iconic trench coats.

The Iconic Trench Coat

During World War I, Burberry designed the trench coat for British officers, combining functionality with a sleek design. The coat featured a double-breasted front, storm flaps, and a belted waist, making it both practical and stylish. After the war, the trench coat became a civilian fashion staple, cementing Burberry's place in the world of luxury fashion.

The Burberry Check

In the 1920s, Burberry introduced the now-famous check pattern as a liner for its trench coats. The camel, black, red, and white design quickly gained popularity and became a signature element of the brand. However, the pattern faced challenges in the late 20th century due to overexposure and counterfeiting. Under the leadership of Chief Creative Officer Christopher Bailey in the early 2000s, Burberry revitalized its image and reestablished the check as a symbol of sophistication.

Modern Innovations

Today, Burberry continues to innovate while staying true to its heritage. The brand has embraced digital transformation, becoming one of the first luxury labels to live-stream fashion shows and integrate social media into its marketing strategy. Additionally, Burberry has expanded its product range to include clothing, accessories, and fragrances, appealing to a global audience. For a detailed look at Burberry's latest products, you can explore this comprehensive product spreadsheet.

Sustainability and Social Responsibility

In recent years, Burberry has committed to sustainability, aiming to reduce its carbon footprint and promote ethical practices. The brand has introduced initiatives such as the Burberry Sustainability Fund and the ReBurberry Edit, which focuses on creating environmentally friendly products. This dedication to sustainability underscores Burberry's commitment to both innovation and responsibility.

Conclusion

From its humble beginnings in Hampshire to its status as a global fashion powerhouse, Burberry's journey is a testament to its unwavering commitment to quality, innovation, and style. Whether it's the timeless trench coat or the iconic check pattern, Burberry continues to define British luxury for generations to come. To discover more about their latest collections, visit this link