The Timeless Legacy of Burberry: A Fusion of Heritage and Innovation
Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberry
A Heritage Rooted in Functionality
Burberry's journey began with a focus on practicalitygabardineBurberry trench coat, which remains a cornerstone of the brand's identity today.
The Birth of an Icon: The Trench Coat
Initially designed for British soldiers during World War I, the trench coat
"Burberry is not just a brand—it’s a narrative woven from British culture, innovation, and enduring style."
The Signature Check: A Double-Edged Sword
Introduced in the 1920s as a lining for trench coats, the Burberry check—a camel, black, white, and red plaid—became a status symbol by the mid-20th century. However, overexposure in the 1980s and 1990s led to counterfeit proliferation, diluting its exclusivity. Under CEO Angela Ahrendts and Creative Director Christopher Bailey, Burberry reclaimed the pattern, reintegrating it as a refined accent rather than an overpowering motif in their modern collections.
Burberry in the Digital Age
Pioneering digital engagement, Burberry launched groundbreaking campaigns like the 2011 "Burberry Kisses" (allowing users to send digital kisses via Google Earth) and live-streamed runway shows. This forward-thinking approach attracted younger audiences while honoring tradition—aptly captured in campaigns featuring British icons like Kate Moss and Cara Delevingne.
Cultural Impact and Evolution
Today, Burberry balances heritage with contemporary relevance. Creative Director Riccardo Tisci blends the brand’s archives with streetwear influences, collaborating with artists like Anne Imhof and launching limited-edition capsule collections. Sustainability initiatives, such as the 2020 pledge to become climate positive by 2040, reflect Burberry's commitment to responsible luxury.
In Summary: Why Burberry Endures
- Innovation:
- Adaptability:
- Cultural Resonance:
With over 160 years of history, Burberry remains a testament to the power of storytelling through design. Its ability to reinvent while staying true to its roots ensures its place in the pantheon of global luxury brands.