Origins of a Fashion Empire

Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, Burberry began as a small outfitter’s shop in Basingstoke, England. Originally focused on outdoor attire, the brand gained renown for its durable and weatherproof clothing. In 1879, Burberry invented gabardine, a breathable yet waterproof fabric that revolutionized rainwear. This innovation laid the foundation for the brand’s iconic trench coat, initially designed for British military officers during World War I.

By the early 20th century, Burberry had become synonymous with timeless British elegance. Its distinctive check pattern, introduced in the 1920s as a coat lining, soon became a global status symbol. The brand’s emphasis on functionality and luxury attracted explorers and celebrities alike, including Ernest Shackleton, who wore Burberry during his Antarctic expeditions.

Modern Reinvention and Global Influence

Despite its heritage, Burberry faced challenges in the late 20th century due to overlicensing and diluted branding. A turnaround began in the 2000s under CEO Angela Ahrendts and Creative Director Christopher Bailey. They reimagined Burberry as a digital-first luxury brand, merging tradition with innovation. Notable campaigns, like the 2011 "Burberry Acoustic" series, showcased British musicians performing in the brand’s signature styles, resonating with younger audiences.

Today, Burberry balances its classic appeal with bold reinventions. Creative Director Daniel Lee, appointed in 2022, has introduced fresh motifs like the "Knight Blue" hue

For a detailed overview of Burberry’s product lineup, explore this interactive product spreadsheet, which highlights seasonal collections and limited editions.