At just 21 years old, Thomas Burberry opened his first store with a vision to create durable, weatherproof clothing. His breakthrough came in 1879 with the invention of gabardine, a breathable, waterproof fabric that revolutionized outerwear. This innovation laid the foundation for the brand's legendary trench coat, designed initially for British military officers during World War I.

By the 20th century, Burberry had become a symbol of adventure and exploration. The brand's coats were worn by pioneering figures such as polar explorer Sir Ernest Shackleton and aviator Amelia Earhart, further cementing its reputation for reliability and style.

The Iconic Check Pattern

In the 1920s, Burberry introduced its now-famous Nova Check—a beige, black, white, and red plaid design. Initially used as a lining for trench coats, the pattern became a status symbol and a hallmark of the brand. By the 1960s, it adorned everything from scarves to handbags, though its overuse in the 2000s led to a deliberate rebranding effort to restore exclusivity.

Today, the check remains a versatile part of Burberry’s identity, reimagined in modern collections while retaining its classic appeal.

Modern Burberry: Blending Tradition with Innovation

Under the creative direction of Riccardo Tisci in 2018, Burberry embraced a bold new chapter. Tisci refreshed the brand’s logo and monogram while staying true to its heritage. The introduction of streetwear-inspired pieces, like cashmere hoodies and logo-emblazoned accessories, attracted a younger, fashion-forward audience without alienating long-time devotees.

Burberry’s commitment to sustainability has also taken center stage. The brand has pledged to become carbon-neutral by 2022 and launched initiatives like the ReBurberry Edit, featuring eco-conscious versions of its most beloved products.

Discover Burberry’s Signature Collections

From the iconic trench coat to its latest menswear and womenswear lines, Burberry continues to set trends while honoring its storied past. For an in-depth look at the brand’s standout pieces, refer to this detailed product spreadsheet, which highlights key designs and their evolution over the years.

Whether worn by royalty, celebrities, or everyday admirers, Burberry’s blend of tradition and innovation ensures its place as a leader in luxury fashion. As the brand looks to the future, its roots remain its guiding force—a testament to Thomas Burberry’s original vision of practicality meeting elegance.

For over 160 years, Burberry has embodied the spirit of Britain, crafting not just clothing, but a legacy that endures across generations.