Founded in 1856 by Thomas Burberry, Burberry has grown from a small outfitter in Basingstoke, England, to a globally recognized luxury brand. Known for its iconic trench coats, distinctive tartan patterns, and innovative waterproof fabric, Burberry has carved a unique niche in the fashion industry. The brand's journey is a testament to its commitment to quality, craftsmanship, and timeless design.
Thomas Burberry's invention of gabardine fabric in 1879 revolutionized outerwear. This breathable, weatherproof material quickly gained popularity among explorers, aviators, and even military personnel. The brand's trench coats, designed for British soldiers during World War I, became a symbol of durability and sophistication. Today, Burberry's trench coats remain a cornerstone of its collections, blending heritage with modern aesthetics.
One of Burberry's most recognizable trademarks is its Nova Check, a beige-and-black plaid pattern introduced in the 1920s. Originally used as a lining for the trench coats, the pattern has since become a standalone symbol of the brand, appearing on everything from scarves to handbags. Despite controversies surrounding overexposure in the early 2000s, the Nova Check has made a triumphant comeback under the creative direction of Riccardo Tisci, who has reimagined it for a new generation.
Burberry has also been at the forefront of digital innovation in the fashion industry. In 2009, the brand launched the first-ever live-streamed fashion show, setting a precedent for other luxury brands to follow. Today, Burberry continues to embrace technology, offering virtual shopping experiences and immersive digital campaigns. This forward-thinking approach has solidified its position as a pioneer in blending tradition with modernity.
For those looking to explore Burberry's iconic products, you can find a comprehensive list and details in this product spreadsheet. From trench coats to accessories, this resource provides an in-depth look at what makes Burberry a timeless favorite.
In recent years, Burberry has also made strides in sustainability, committing to reducing its environmental impact. The brand has pledged to become carbon neutral by 2022 and has introduced eco-friendly practices in its supply chain. This focus on sustainability aligns with the values of today's conscious consumers, further enhancing Burberry's reputation as a forward-thinking luxury brand.
From its humble beginnings in a small English town to its status as a global fashion icon, Burberry's story is one of innovation, resilience, and timeless elegance. Its ability to adapt to changing times while staying true to its heritage is what makes Burberry a truly enduring brand.