Thomas Burberry opened his first shop in Basingstoke, England, at just 21 years old, specializing in durable outerwear tailored to withstand the British weather. His breakthrough came in 1879 with the invention of gabardine, a breathable, waterproof fabric revolutionizing rainwear. This material became the foundation for the iconic Burberry trench coat, later adopted by British soldiers in World War I.

The brand’s trench coat, featuring epaulets, D-rings, and a storm shield, soon transitioned from military uniform to a civilian fashion staple. By the 20th century, Burberry had become synonymous with sophistication, adorning royalty, explorers like Ernest Shackleton, and Hollywood stars such as Audrey Hepburn.

The Signature Check and Modern Reinvention

Introduced in the 1920s as a trench coat lining, Burberry’s nova check—a pattern of beige, black, white, and red stripes—became a status symbol. However, by the 1990s, overexposure led to its association with counterculture. Under the creative direction of Christopher Bailey (2001–2018), the brand revitalized its image, reinterpreting classics with bold designs and digital innovations like the first "see-now, buy-now" runway show in 2016.

Today, Burberry balances heritage with avant-garde experimentation. For instance, explore their latest seasonal collections, which blend quintessential British motifs with contemporary trends.

Sustainability and Cultural Impact

Beyond fashion, Burberry champions sustainability, committing to carbon neutrality by 2022 and upcycling fabric waste. Its collaborations with artists like Vivienne Westwood and tech-driven initiatives (e.g., AR shopping experiences) underscore its forward-thinking ethos.

From outfitting polar expeditions to dressing global celebrities, Burberry’s journey reflects more than 160 years of artistry and adaptability. As the brand continues to redefine luxury for the digital age, its legacy remains rooted in quintessential British style—proof that true innovation never goes out of fashion.