Burberry: A Timeless Journey of British Elegance
The story of BurberryThomas Burberry, a 21-year-old draper's apprentice, opened his first store in Basingstoke, England. Little did he know that his humble beginning would evolve into one of the world's most recognizable luxury fashion houses.
Innovation in the Rain
Burberry's breakthrough came in 1879 with the invention of gabardine, a revolutionary weatherproof yet breathable fabric. This innovation came from Thomas Burberry's determination to create outerwear that could withstand England's notorious rain while remaining comfortable. The fabric's unique tightly woven structure repelled water while allowing ventilation, making it perfect for British weather.
The Birth of an Icon: The Trench Coat
During World War I, Burberry adapted its designs for military use, creating what would become its most famous product: the Burberry trench coat. Originally called the "Tielocken," this iconic garment featured functional details like shoulder straps, D-rings for equipment, and a storm flap. After the war, returning soldiers popularized the coat in civilian life, establishing its timeless appeal.
The Distinctive Check Pattern
In the 1920s, Burberry introduced its now-legendary nova check
Throughout the 20th century, Burberry expanded globally while maintaining its British heritage. However, by the 1990s, the brand faced challenges as its signature check became overexposed. The appointment of Christopher Bailey
Under the leadership of Angela Ahrendts
Today, under Creative Director Riccardo Tisci, Burberry continues to evolve while honoring its heritage. The house maintains its reputation for exceptional outerwear while expanding into luxury categories like leather goods, fragrances, and accessories. Its flagship stores worldwide showcase its products in carefully curated environments that blend tradition with modernity. From royal warrants to celebrity endorsements, Burberry has dressed everyone from Audrey Hepburn
For more current season products, check Burberry product catalog
Global Expansion and Modern Transformation
"Burberry represents the essence of British style—innovative yet traditional, practical yet luxurious." — Riccardo Tisci, current Creative Director
Digital Innovation in Fashion
Burberry Today