Burberry: A Timeless Legacy of British Luxury
Founded in 1856 by Thomas Burberry, this iconic British fashion house began as a small drapers' shop in Basingstoke, England. What started as a modest business selling outdoor attire would eventually grow into a globally recognized symbol of British heritage.
The Revolutionary Gabardine Fabric
In 1879, Burberry invented gabardinehigh-quality manufactured goodsSir Ernest Shackleton
The Birth of the Trench Coat
Burberry's most legendary creation came during World War Itrench coat. Characterized by its epaulettes, gun flap, and D-ring belt, this design became standard military issue before evolving into a civilian fashion staple.
The Distinctive Check Pattern
First introduced in the 1920s as a liningNova Check
Key Evolution Milestones
- 1901: Royal Warrant from King Edward VII
- 1955:Queen Elizabeth II grants royal warrant
- 1990s:Adoption by British music scene revitalizes brand youth appeal
- 2018:Riccardo Tisci appointed Chief Creative Officer
Modern Reinvention
In the 21st century, Burberry successfully bridged tradition and innovationdevelop interactive e-commerce platforms
"What connects us is those British pillars - the trench coat, the check, the heritage. But the most important thing is the new generation." - Riccardo Tisci, Burberry's Chief Creative Officer
After over 160 years, Burberry remains committed to its core values of quality, function, and modern classic styleits lasting relevance in the luxury market.