Perhaps the most recognizable product in Burberry's portfolio is the trench coat. Originally designed for British soldiers during World War I, the trench coat became a symbol of style and practicality. Its timeless design, featuring the brand's distinctive check lining, has made it a wardrobe staple for generations.

Burberry's Evolution

Over the years, Burberry has expanded its offerings beyond outerwear to include ready-to-wear collections, accessories, fragrances, and beauty products. The brand's commitment to innovation is evident in its embrace of digital technology, including live-streamed fashion shows and personalized shopping experiences. For a detailed look at Burberry's current product lineup, check out this comprehensive product spreadsheet.

The Burberry Check

The Burberry check, a tan, black, and white plaid pattern, first appeared as a lining for the brand's trench coats in the 1920s. Today, it is one of the most recognizable motifs in fashion, adorning everything from scarves to handbags. While it has faced periods of overexposure, the check remains a symbol of Burberry's heritage and British identity.

Modern Burberry

Under the creative direction of Daniel Lee, appointed in 2022, Burberry continues to blend its rich heritage with contemporary trends. Lee's vision focuses on reimagining classic elements, such as reinterpreting the iconic trench coat and introducing bold new designs. This balance of tradition and innovation ensures that Burberry remains relevant in the ever-changing world of fashion.

Global Impact

Burberry's influence extends far beyond the fashion industry. The brand is committed to sustainability, aiming to become climate-positive by 2040. Its initiatives include reducing carbon emissions, promoting circular fashion, and supporting communities through charitable partnerships.

To explore more about Burberry's products and their unique features, visit this detailed product spreadsheet. From its humble beginnings to its status as a global luxury icon, Burberry's story is a testament to the enduring appeal of craftsmanship, innovation, and timeless style.