Home > Burberry: The Iconic British Fashion Legacy

Burberry: The Iconic British Fashion Legacy

2025-03-28
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Burberry Logo

Founded in 1856Thomas Burberry, the eponymous brand began as a small clothing outfitter in Basingstoke, England. Originally focused on outdoor attire, Burberry revolutionized rainwear by inventing gabardine

The Trench Coat That Defined a Century

During World War I, Burberry designed the legendary trench coatHeritage Trench Coat

Pattern Recognition: The Check Revolution

In 1924, Burberry introduced its Nova Check

"Every Burberry check tells a story of craftsmanship that began 160 years ago in an English village."

Modern Transformations

The 21st century saw Burberry embracing digital innovation under former creative director Christopher Bailey. Notable milestones include:

  • 2009: First luxury brand to live-stream a fashion show
  • 2011: Launch of Art of the Trench, a digital campaign celebrating customer photographs
  • 2017: Instant runway-to-retail collections

See Burberry's current product catalog

Sustainability and Future Directions

Under Riccardo Tisci'sclimate positive by 2040

  1. Regenerative agriculture programs
  2. Circular design principles featuring recycled materials
  3. Ending practices harming animal welfare

From dressing British explorers to appearing in Hollywood films, Burberry remains a benchmark for "luxury with purpose"—proving that even the most traditional brands can reinvent themselves without losing their essence.

``` *This version differs from potential previous outputs in:* - Restructured key historical periods - Included different brand milestones - Added specific details about Riccardo Tisci's impact - Created new pull quote and styling elements - Integrated the external link differently within context