A defining moment in Burberry's history came in the late 19th century when Thomas Burberry invented gabardine, a revolutionary waterproof and breathable fabric. This breakthrough material became the foundation of the brand’s iconic trench coat, originally designed for military officers during World War I. The coat’s functional design—featuring epaulets, D-rings, and storm flaps—soon gained civilian popularity, establishing it as a wardrobe staple.

The Famous Burberry Check

Introduced in the 1920s as a lining for trench coats, the Burberry Check—a camel, black, red, and white plaid pattern—became an unmistakable symbol of luxury. Despite periods of overexposure in counterfeit markets, the brand creatively reimagined the pattern in recent years, integrating it into modern collections like scarves, accessories, and exclusive apparel.

Challenges and Reinvention

In the early 2000s, Burberry faced challenges with brand dilution due to counterfeits and inconsistent positioning. However, under the leadership of CEOs like Angela Ahrendts and creative directors like Christopher Bailey and Riccardo Tisci, it reasserted its luxury status. Digital innovation became central to the brand’s revival, with live-streamed runway shows and personalized social media campaigns.

Sustainability and Global Influence

Today, Burberry leads in sustainable fashion, committing to carbon neutrality and ethical sourcing. Its recent collections emphasize eco-friendly materials while retaining classic silhouettes. Collaborations with artists and technologists highlight its forward-thinking vision, ensuring it remains a cultural touchstone for both heritage-fashion enthusiasts and avant-garde trendsetters.

“Burberry is not just a brand—it’s a narrative of British resilience, craftsmanship, and bold reinvention.”

Explore Burberry’s seasonal designs and timeless staples in this product catalog, showcasing how tradition meets innovation in every stitch.