Founded in 1856 by a 21-year-old draper's apprentice, Thomas Burberry, the eponymous brand has become a symbol of British luxury and timeless elegance. What began as a small outdoor apparel store in Basingstoke, England, has evolved into a global fashion powerhouse. Burberry is renowned for its heritage, innovation, and iconic designs, from the legendary trench coat to its distinctive plaid pattern.

Early Beginnings and Functional Innovation

Thomas Burberry initially focused on creating durable and weather-resistant clothing for outdoor enthusiasts. His breakthrough came in 1879 with the invention of gabardine, a breathable yet waterproof fabric woven using an innovative process. Gabardine revolutionized outerwear, earning Burberry a royal warrant from King Edward VII in 1910 for supplying weatherproof coats.

The Birth of the Trench Coat

Burberry’s most enduring contribution to fashion—the trench coat—was originally designed for British military officers during World War I. Its practical features, including D-rings, epaulettes, and a storm flap, were tailored for battlefield conditions. Post-war, the trench transcended its utilitarian roots to become a haute couture staple donned by Hollywood stars like Humphrey Bogart and Audrey Hepburn.

The Quintessentially British Check

While the trench coat remains iconic, Burberry’s signature beige, black, red, and white check pattern, introduced in the 1920s as a lining, became equally legendary. However, the brand faced challenges when the pattern was overused in counterfeit products. In the early 2000s, creative directors like Christopher Bailey worked to reintroduce the check in elevated ways, reinforcing its exclusivity while expanding Burberry’s appeal to younger demographics.

Modern Reinvention and Digital Leadership

Under Bailey’s direction (2001–2018), Burberry embraced digital transformation, becoming the first luxury brand to livestream runway shows and harness social media for storytelling. Celebrities like Emma Watson and Cara Delevingne became ambassadors, blending classic sophistication with contemporary cool. Today, under designer Daniel Lee, Burberry continues to redefine British style, integrating sustainability and fresh aesthetics.

A Legacy of Influence

For over 160 years, Burberry has balanced tradition with reinvention, remaining relevant across generations. Whether through its trailblazing outerwear or digital-era strategies, the brand exemplifies adaptability while honoring its heritage. Explore Burberry’s finest offerings