Beginnings of a Timeless Brand
Founded in 1856 by Thomas Burberry, a 21-year-old apprentice draper, Burberry began as a small outfitter’s shop in Basingstoke, England. Originally named "Burberrys," the brand quickly gained recognition for its durable outerwear. By 1879, Burberry revolutionized rainwear by inventing gabardine, a breathable, waterproof fabric that became a staple for explorers and aviators. This innovation laid the foundation for the brand’s global reputation.
The Trench Coat: A Symbol of Heritage
Burberry’s most iconic creation, the trench coat, emerged during World War I as practical military attire. Designed with epaulets, a gun flap, and D-rings for equipment, it later transitioned into civilian fashion, embodying timeless sophistication. The coat’s tan hue, known as "honey," and the signature check lining became synonymous with British style. Celebrities like Audrey Hepburn and Humphrey Bogart cemented its status as a cultural icon.
Evolution Through Challenges
Despite its storied history, Burberry faced commercialization issues in the late 20th century when counterfeit products diluted its exclusivity. In the 2000s, CEO Angela Ahrendts and Creative Director Christopher Bailey revitalized the brand by embracing digital innovation—live-streaming runway shows and leveraging social media. Their efforts reestablished Burberry as a pioneer in luxury fashion tech.
Modern Burberry: Innovation Meets Tradition
Today, under Creative Director Daniel Lee, Burberry blends heritage with contemporary trends. From the classic Kensington trench to collaborations with artists like Vivienne Westwood, the brand continues to redefine luxury. Its seasonal collections, like the Winter 2023 lineup, showcase tailored silhouettes infused with bold prints, proving Burberry’s enduring relevance.
Commitment to Sustainability
In recent years, Burberry has prioritized eco-conscious initiatives, pledging carbon neutrality by 2022 and launching collections with recycled materials. The brand’s iconic trench coats now feature eco-friendly cotton, reflecting a commitment to both craftsmanship and environmental responsibility.