The Iconic Story of Burberry: A Legacy of British Luxury
Founded in 1856 by Thomas Burberry, the British luxury brand Burberry has become synonymous with timeless elegance, innovation, and iconic trench coats. What started as a small outfitter's shop in Basingstoke, England, has evolved into a global fashion powerhouse renowned for its distinctive check pattern and craftsmanship.
From Humble Beginnings to Fashion Royalty
Burberry's journey began when 21-year-old Thomas Burberry opened his first store, focusing on durable outerwear. His breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof cotton fabric that revolutionized rainwear. This innovation led to the creation of the legendary Burberry trench coat, originally designed for British military officers during World War I.
The品牌's signature beige, black, red, and white check pattern
Digital Innovation Meets Tradition
While deeply rooted in tradition, Burberry has spearheaded digital transformation in luxury fashion. In 2009, it became the first major brand to live-stream a runway show globally. Under former CEO Angela Ahrendts and creative director Christopher Bailey, the company embraced social media early, even allowing customers to pre-order直接从 the catwalk.
For those interested in current Burberry product lines, you can explore a detailed product spreadsheet here侯就谈不上写作的专业性, which showcases their latest collections while maintaining the起 house's经典 aesthetic with contemporary设计 twists like创新的刺绣工艺or unexpected color combinations亲爱的读者请注意; content varíes each quarter.
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