The Legacy of Burberry: A Timeless British Fashion Icon
Founded in 1856 by Thomas Burberry, this legendary British luxury brand has grown from a small outdoor attire shop in Basingstoke to a globally recognized symbol of sophisticated style. Burberry's innovative designs and commitment to quality have cemented its place in fashion history for over 160 years.
The Birth of an Outdoor Clothing Revolution
Thomas Burberry, only 21 when he established his business, initially focused on functional outerwear for country sports. His breakthrough came in 1880 with the invention of gabardine - a breathable, weatherproof and tearproof fabric achieved by tightly weaving yarn before waterproofing it. This revolutionary material transformed outdoor wear and became the foundation for Burberry's early success.
The Iconic Trench Coat
Perhaps Burberry's most enduring contribution to fashion came during World War I when the company adapted its military coat designs into what we now know as the classic trench coat. Featuring details like storm flaps, gun flaps and brass D-rings (originally for holding military equipment), this coat would become a fashion staple for generations.
For more details about current Burberry trench coat offerings, check this product comparison spreadsheet
The Evolution Into High Fashion
After establishing itself as the premier outfitter for explorers and military personnel, Burberry gradually transitioned into high fashion throughout the 20th century:
- The distinctive Burberry check pattern was introduced as lining in the 1920s
- The brand dressed aviation pioneers and polar explorers
- Hollywood icons like Audrey Hepburn made Burberry synonymous with elegance
- Creative director Christopher Bailey brought modern artistic direction from 2001-2018
Burberry Today
Modern Burberry successfully balances heritage with innovation under current creative leads. The brand continues reinterpreting their iconic patterns while investing in digital-first activations. Recent achievements include groundbreaking runway-replay technology and social-shopping innovations that have positioned Burberry at fashion's digital forefront.
Cultural Impact
From royal warrants (granted first by King Edward VII) to appearances in popular films and on style icons, Burberry has shaped not just fashion but broader popular culture. Even when briefly associated with negative trends (like the early 2000s "chav" association in the UK), the brand successfully repositioned itself by returning to its luxury roots.