The Legacy of Burberry: From Trench Coats to British Icon
Founded in 1856 by Thomas Burberry, Burberry
The Birth of an Icon: The Gabardine Fabric
In 1879, Thomas Burberry revolutionized outerwear by inventing gabardine, a breathable, waterproof fabric. This breakthrough material allowed the brand to design coats that were both stylish and functional. Soldiers in World War I wore Burberry’s trench coats, cementing their reputation as essential military attire. Today, the trench coat remains a cornerstone of the brand’s identity.
From Function to Fashion: The Burberry Check
Introduced in the 1920s as a lining for trench coats, the brown, black, camel, and red check pattern
Modern Innovations & Digital Excellence
Burberry led the fashion industry in digital transformation. In 2010, it streamed its runway show live, a pioneering move at the time. The brand’s embrace of technology extends to its product collections, blending tradition with innovation. Limited-edition collaborations, sustainable initiatives, and adaptive designs ensure Burberry remains relevant worldwide.
"Burberry is more than a brand; it's a chapter in British history." — Fashion Critic
Conclusion: A Timeless Narrative
Burberry is a rare blend of tradition and modernity. From gabardine inventions to digital-forward strategies, the brand merges craftsmanship with contemporary appeal. Whether through trench coats or high-tech retail, Burberry continues to define what it means to be iconic.
Explore Burberry’s latest line in our product guide