Home > The Legend of Burberry: A Timeless British Fashion Icon

The Legend of Burberry: A Timeless British Fashion Icon

2025-04-06
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Since its founding in 1856 by Thomas Burberry, the Burberry brand has become synonymous with British luxury, innovation, and enduring style. Known for its iconic trenches and signature check pattern, Burberry has evolved from a small outfitter in Basingstoke to a global fashion powerhouse.

From Humble Beginnings to Royal Recognition

At just 21 years old, Thomas Burberry opened his first store focused on outdoor attire. His breakthrough came in 1879 with the invention of gabardine – a breathable, weatherproof fabric that revolutionized rainwear. This innovation led to royal warrants from Queen Elizabeth II and the Prince of Wales, cementing Burberry's reputation for excellence.

The Birth of an Icon: The Trench Coat

Burberry's most legendary creation debuted during World War I when the British military commissioned waterproof coats for officers. These iconic trench coats

The Signature Check Pattern

First introduced in the 1920s as a lining for the trench coat, the beige, black, red and white check became one of fashion's most recognizable motifs. While sometimes overused in the late 20th century leading to counterfeiting issues, creative director Christopher Bailey successfully reinvented the pattern in the 2000s, restoring its luxury status.

Modern Innovations & Digital Leadership

Burberry has consistently pushed boundaries in both design and technology. Under CEO Angela Ahrendts and Christopher Bailey, the brand became an early adopter of digital fashion shows, livestreaming, and see-now-buy-now collections. Today, creative director Daniel Lee continues this innovative spirit while respecting the brand's heritage.

Burberry Today

The company maintains its commitment to:

  • British craftsmanship with many products still made in England
  • Sustainable practices including carbon neutral operations
  • Digital innovation in commerce and customer experience
  • Telling the brand's rich history while staying relevant

From its signature outerwear

The brand continues to honor its heritage while evolving for modern consumers - ensuring the Burberry story continues for generations to come. For those interested in Burberry's current product offerings, detailed specifications can be found in this comprehensive product spreadsheet.

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