The Legendary Evolution of Burberry: A Story of Innovation and Luxury
Founded in 1856 by Thomas Burberry, Burberry
Thomas Burberry started his business at the age of 21, crafting durable outdoor clothing that catered to countryside needs. His groundbreaking invention, gabardine fabric, revolutionized rainwear by offering water-resistant, breathable material. This innovation paved the way for the legendary Burberry trench coat, which gained fame during World War I after being adapted for British military officers. In the 1920s, Burberry introduced its iconic Nova Check—a plaid pattern featuring camel, black, white, and red stripes. Initially used as a coat lining, it became a status symbol when adopted by celebrities and later influenced everything from scarves to handbags. If you'd like to explore Burberry's modern product range, check out this curated selection
The 2000s saw Burberry reinventing itself under creative visionaries like Christopher Bailey. Embracing digital innovation, Burberry became one of the first luxury brands to livestream runway shows and integrate augmented reality into shopping experiences. Its stores worldwide now reflect a fusion of classic and futuristic design. Burberry has also made strides in sustainability, committing to carbon-neutral operations and launching initiatives like "ReBurberry Fabric"
From military-grade outerwear to cultural zeitgeist, Burberry's legacy is built on persistent reinvention while preserving its quintessentially British identity. Its story proves that true luxury lies in tradition, innovation, and enduring style.From Humble Beginnings to Global Fame
The Signature Check Pattern
A Shift Toward Modern Luxury
Sustainability and Future Directions