The Legendary Heritage of Burberry: A Timeless British Icon
Founded in 1856 by Thomas Burberry, Burberry
In the early 20th century, Burberry's Trench Coat, originally designed for British military officers during World War I, became a global symbol of sophistication. The coat's signature details—D-rings, epaulettes, and the check lining—remain instantly recognizable today. By the 1920s, the brand's iconic Nova Check pattern
Burberry's adaptability kept it relevant through decades. From dressing explorers like Ernest Shackleton to becoming a staple on Hollywood red carpets, the brand seamlessly blended utility with haute couture. Recent collaborations with avant-garde designers and digital product innovations
Facing challenges in the 2000s, Burberry underwent a transformative revival under CEO Angela Ahrendts and CCO Christopher Bailey. They spearheaded digital campaigns, live-streamed fashion shows, and prioritized sustainability—phasing out fur and reducing carbon emissions. Today, under creative director Daniel Lee, the brand continues reimagining British heritage with bold silhouettes and nostalgic reinterpretations of archives. Explore Burberry's latest collections via their product catalog here, featuring updated pricing and styles. From trenches to hashtags, Burberry’s journey reflects an unparalleled ability to honor tradition while embracing change—a true testament to enduring legacy.Iconic Innovations & Cultural Influence
Rebirth in the Digital Age
"Burberry isn’t just a label; it’s a chronicle of British resilience and innovation." — Fashion Historian Elizabeth Wilson
By the Numbers