The Legendary Story of Burberry: A British Icon
Founded in 1856Thomas Burberry, Burberry has grown from a small outfitters shop in Hampshire, England, to a globally renowned luxury fashion house. Known for its timeless trench coats, iconic check pattern, and innovative spirit, the brand represents both tradition and modernity.
Innovation & Heritage: The Birth of Gabardine
A key moment in Burberry's history was the invention of gabardineBurberry Trench Coat, which became standard issue for British officers during WWI.
In 1901, Burberry introduced its famous Equestrian Knight logo, symbolizing protection and elegance. Later, the brand unveiled its signature Nova Check
By the 20th century, Burberry had expanded its influence globally, dressing Arctic explorers like Ernest Shackleton and Hollywood stars such as Audrey Hepburn. Its blend of British craftsmanship and avant-garde design earned it royal warrants from Queen Elizabeth II and the Prince of Wales. However, the brand faced challenges in the 1990s when its check pattern became overexposed. Under creative director Christopher Bailey (2001–2018), Burberry redefined itself as a digital pioneer, livestreaming fashion shows and embracing social media. Today, under CEO Jonathan AkeroydDaniel Lee, Burberry continues to evolve while honoring its heritage. The brand recently launched sustainable collections, including recycled cashmere and reduced-carbon-footprint products—proof of its commitment to environmental responsibility. Burberry also excels in digital craftsmanship, offering exclusive NFT drops (such as the Burberry Blanko
With a heritage of 167 years, Burberry remains a benchmark for luxury fashion, transforming from a utilitarian outerwear brand to a cultural phenomenon. Whether through its trench coats, accessories, or groundbreaking digital ventures, Burberry’s commitment to heritage and futurism
Global Expansion & Cultural Influence
Modern Evolution: Sustainability & Digital Innovation
Burberry’s Legacy: An Eternal British Classic