The Legendary Story of Burberry: A Tale of Innovation and Elegance
Founded in 1856 by Thomas Burberry, Burberry
At just 21 years old, Thomas Burberry opened his first store in Basingstoke, focusing on durable outdoor clothing. The brand's breakthrough came with the invention of gabardine
While originally designed for practical purposes, the Burberry trench coat quickly transcended its utilitarian roots. Celebrities, adventurers, and royalty alike adopted the coat, turning it into a global fashion staple. The brand's signature check pattern, introduced in the 1920s as a lining for coats, became an indelible mark of luxury. In the late 20th and early 21st centuries, Burberry embraced digital innovation under the leadership of visionary designers like Christopher Bailey. The brand became a trailblazer in digital luxury, live-streaming runway shows and engaging audiences through social media—setting new standards for the fashion industry. Today, Burberry continues to merge tradition with contemporary style under creative director Daniel Lee. Seasonal collections pay homage to the brand’s heritage while pushing boundaries with avant-garde designs. A curated selection of their latest products
Beyond fashion, Burberry commits to ethical and sustainable practices, pledging carbon neutrality and championing ethical sourcing. The brand also supports emerging talent through initiatives like the Burberry Foundation, ensuring its legacy endures for future generations. From Thomas Burberry’s humble beginnings to its status as a global luxury powerhouse, the brand’s journey is a testament to innovation and elegance. Explore how Burberry continues to redefine fashion—check their exclusives here.The Birth of an Icon
From Function to Fashion
Burberry’s Modern Revival
Legacy and Sustainability