Thomas Burberry began his journey as an apprentice draper before establishing his own business at the young age of 21. Initially focused on crafting durable outerwear for farmers and shepherds, his innovative use of gabardine—a breathable, weatherproof fabric—revolutionized rainwear. The patent for gabardine in 1888 set Burberry apart, making it a favorite among explorers, aviators, and even military personnel.

One of Burberry’s most celebrated creations, the trench coat, was originally designed for British soldiers during World War I. Features like epaulets, storm flaps, and the D-ring belt were functional elements that later became style staples. By the mid-20th century, the Burberry trench coat had cemented its place as a fashion must-have, adored by celebrities and royalty alike.

The Iconic Check Pattern

Introduced in the 1920s as a lining for their trench coats, the Burberry check—a camel, black, red, and white plaid—became a symbol of understated luxury. However, by the 1980s, overexposure due to counterfeiting led Burberry to scale back its use. In a bold move, Creative Director Christopher Bailey reimagined the check in the early 2000s, revitalizing it as a statement of modern sophistication. Today, the pattern appears on everything from scarves to handbags and sneakers.[1] For a curated selection of Burberry’s latest offerings, you can explore our exclusive product spreadsheet.

Burberry in the Digital Age

Embracing innovation, Burberry has seamlessly blended traditional craftsmanship with cutting-edge technology. The brand was among the first in luxury fashion to livestream runway shows and adopt social media marketing. Recent collections under leaders like Riccardo Tisci and current Chief Creative Officer Daniel Lee continue to push boundaries while respecting Burberry’s rich heritage. Limited-edition drops and collaborations keep the brand relevant to younger audiences.

Beyond fashion, Burberry has made strides in sustainability—launched their Reburberry Edit

Highlights Burberry Today