Burberry, a name synonymous with timeless British style, has been a global icon in the fashion industry for over a century. Founded in 1856 by Thomas Burberry, the brand started as a small outfitter's shop in Basingstoke, Hampshire. From its humble beginnings, Burberry has grown into a symbol of luxury, innovation, and classic design.
The Birth of a Revolutionary Fabric
One of the key turning points in Burberry's history came in 1879 when Thomas Burberry invented gabardine, a groundbreaking weatherproof fabric. This invention revolutionized outerwear, making Burberry the go-to brand for explorers, adventurers, and even military personnel. The fabric's durability and water-resistant properties quickly gained recognition, solidifying Burberry's reputation for quality.
The Iconic Trench Coat
The brand's most iconic creation, the Burberry trench coat, was introduced during World War I. Designed originally for British officers, the trench coat combined functionality with elegance, featuring a double-breasted front, storm flaps, and the distinctive D-ring belt. Over the years, the trench coat has become a staple in fashion, worn by celebrities, royals, and everyday individuals alike.
Burberry’s Signature Check Pattern
In the 1920s, Burberry introduced its signature check pattern, which initially served as a lining for its trench coats. Over time, this pattern became a symbol of the brand’s heritage and was incorporated into a wide range of products, including scarves, handbags, and accessories. Today, the check is instantly recognizable and continues to be a hallmark of Burberry's identity.
Innovation and Modernization
In the 21st century, Burberry has embraced innovation while staying true to its roots. Under the leadership of creative directors like Christopher Bailey, the brand has seamlessly blended its traditional aesthetic with modern technology. Notably, Burberry was one of the first luxury brands to embrace digital marketing and live-streamed fashion shows, making high fashion accessible to a global audience.
Burberry Today
Today, Burberry stands as a beacon of British style, offering a wide range of products from clothing and accessories to fragrances. The brand remains committed to sustainability, focusing on reducing its environmental impact and promoting ethical practices. For those interested in exploring Burberry's product line, check out this comprehensive product spreadsheet
From its innovative beginnings to its status as a global fashion powerhouse, Burberry’s story is one of resilience, creativity, and timeless elegance. Whether you’re donning a trench coat or carrying a checkered handbag, you’re wearing a piece of history that continues to inspire generations.