The Story of Burberry: A Legacy of British Elegance
Founded in 1856 by Thomas Burberry, Burberry is a iconic British luxury fashion house renowned for its distinctive trench coats, signature check pattern, and timeless designs. The brand has evolved from a small draper's shop in Basingstoke, England, to a global symbol of sophistication and innovation.
Thomas Burberry was just 21 years old when he established his eponymous brand. His vision was to create garments that combined functionality with style, catering to the needs of outdoor enthusiasts. This vision led to the invention of gabardine in 1879, a breathable, weatherproof fabric that revolutionized outerwear. The fabric's durability and versatility made it ideal for explorers, aviators, and military personnel, cementing Burberry's reputation as a pioneer in technical innovation.
One of Burberry's most iconic creations is the trench coat. Originally designed for British soldiers during World War I, the trench coat quickly became a wardrobe staple for both men and women. Its classic design features, such as the double-breasted front, epaulettes, and gun flap, remain central to Burberry's identity today. The brand's signature check pattern, introduced in the 1920s as a lining for its coats, has also become a globally recognized symbol of luxury.
Throughout its history, Burberry has embraced innovation while staying true to its heritage. In the early 2000s, under the leadership of CEO Angela Ahrendts and Chief Creative Officer Christopher Bailey, the brand underwent a significant transformation. It embraced digital technology, leveraging social media and live-streamed runway shows to engage with a younger, tech-savvy audience. This forward-thinking approach helped Burberry remain relevant in an ever-changing fashion landscape.
Today, Burberry continues to redefine modern luxury with its blend of tradition and innovation. From its iconic outerwear to accessories, fragrances, and modern ready-to-wear collections, the brand offers a wide range of products that cater to diverse tastes and lifestyles. Its commitment to sustainability is also noteworthy, as Burberry strives to reduce its environmental impact through initiatives like the Burberry Material Futures Research Group.
If you're interested in exploring Burberry's latest products, check out this product spreadsheet