The Story of Burberry: A Timeless British Heritage
For over a century, Burberry has been synonymous with British luxury
Burberry was established in 1856 by a 21-year-old draper's apprentice, Thomas Burberry, in Basingstoke, England. Initially, his small shop focused on durable outerwear designed for outdoor activities. His breakthrough came with the invention of gabardine
During World War I, Burberry designed the trench coatBurberry trench coat
In the 1920s, Burberry introduced the Nova Check—a beige, black, white, and red tartan lining that later defined the brand’s aesthetic. By the 1960s, celebrities like Audrey Hepburn and Peter Sellers popularized the pattern, embedding it in fashion history. Today, it appears on everything from scarves (see styling inspirations here)
Despite its heritage, Burberry faced challenges in the 2000s due to counterfeit products diluting its exclusivity. Under CEO Angela Ahrendts and Creative Director Christopher Bailey, the brand reinvented itself—embracing digital marketing, sustainability, and avant-garde runway shows while staying true to its roots. Burberry’s story exemplifies how tradition and innovation can coexist. Whether through the trench coat’s reinvention or cutting-edge collaborations, the brand continues to shape global fashion. Explore Burberry’s curated selections
Humble Beginnings: Founded in 1856
The Trench Coat Legacy
The Iconic Check Pattern
Modern Revival & Challenges
Conclusion: A Cultural Icon