Founded in 1856 by Thomas Burberry, Burberry is one of the most iconic British luxury fashion houses in the world. Known for its distinctive trench coats, check patterns, and innovative designs, Burberry has become synonymous with sophistication, elegance, and timeless style. Over the years, the brand has evolved while staying true to its heritage, making it a global symbol of luxury and innovation.
From Humble Beginnings to Global Fame
Thomas Burberry, a 21-year-old apprentice draper, opened his first shop in Basingstoke, Hampshire, in 1856. Initially, the store focused on outdoor attire, catering to the needs of farmers, fishermen, and hunters. However, Burberry's groundbreaking invention of gabardine fabric in 1879 revolutionized the industry. This waterproof, breathable fabric quickly gained popularity, especially among explorers and adventurers, such as Sir Ernest Shackleton, who wore Burberry during his Antarctic expeditions.
The Iconic Trench Coat
One of Burberry's most significant contributions to fashion is the trench coat. Originally designed for British soldiers during World War I, the trench coat became a fashion staple shortly after the war. Its practicality, durability, and timeless design appealed to both men and women, solidifying Burberry's reputation as a leader in outerwear. Today, the trench coat remains a cornerstone of the brand's collections, constantly reimagined while staying true to its original essence.
The Signature Check Pattern
Another hallmark of Burberry is its iconic check pattern, first introduced in the 1920s as a lining for the brand's trench coats. The tan, black, red, and white design became an instant symbol of luxury and exclusivity. Over the years, the check pattern has been used in various products, from scarves and handbags to accessories and even footwear. Despite facing overexposure in the early 2000s, Burberry has since re-emphasized the pattern, ensuring it remains a timeless and sophisticated emblem of the brand.
Modern Innovations and Sustainability
In recent years, Burberry has embraced modern technology and sustainability. The brand has introduced innovative campaigns, such as the "Burberry Bespoke" service, which allows customers to personalize their trench coats. Additionally, Burberry has committed to reducing its environmental impact, with initiatives like banning the destruction of unsold products and transitioning to renewable energy sources. These efforts reflect Burberry's dedication to balancing tradition with progress.
Global Influence and Legacy
Today, Burberry is a global powerhouse, with stores in over 100 countries and a strong online presence. The brand continues to set trends while honoring its rich history. From ad campaigns featuring top celebrities to collaborations with contemporary artists, Burberry has successfully reinvigorated its image for new generations.
For a closer look at Burberry's latest products, check out this detailed product spreadsheet
Burberry's journey from a small shop in Hampshire to a global luxury brand is a testament to its enduring appeal and innovative spirit. With a blend of tradition and modernity, Burberry remains a beacon of British craftsmanship and style.