Founded in 1856 by Thomas Burberry, Burberry has grown to become one of the most iconic fashion brands in the world. Known for its distinctive check pattern and trench coats, Burberry has a rich history that blends tradition with innovation.
Early Beginnings
Thomas Burberry started his journey in Basingstoke, Hampshire, England, where he opened a small outfitter's shop. His vision was to create clothing that was both functional and stylish. In 1879, he invented gabardine, a breathable, weatherproof fabric that revolutionized outdoor wear. This innovation laid the foundation for Burberry's reputation as a pioneer in outerwear.
The Iconic Trench Coat
One of Burberry's most enduring contributions to fashion is the trench coat. Originally designed for British military officers during World War I, the trench coat quickly became a civilian favorite. Its timeless design, featuring the signature double-breasted front, belt, and D-ring straps, has remained largely unchanged for over a century.
The Burberry Check
In the 1920s, Burberry introduced its now-iconic check pattern, which was initially used as a lining for their trench coats. Over time, the check became a symbol of the brand and was incorporated into a wide range of products, from scarves to handbags. Today, the Burberry check is instantly recognizable and continues to be a hallmark of the brand.
Modern Innovations
While Burberry is deeply rooted in tradition, the brand has also embraced modern technology and innovation. Under the leadership of creative directors like Christopher Bailey and Riccardo Tisci, Burberry has ventured into digital marketing, live-streamed fashion shows, and even introduced augmented reality experiences. These efforts have helped Burberry stay relevant in an ever-changing industry.
Global Presence
Today, Burberry is a global luxury brand with a presence in over 100 countries. The brand's collections include not only clothing but also accessories, fragrances, and cosmetics. Burberry's commitment to quality and craftsmanship has earned it a loyal customer base that spans generations.
If you're interested in exploring Burberry's latest products, you can check out this product spreadsheet
Conclusion
From its humble beginnings in a small English town to its status as a global fashion powerhouse, Burberry's story is one of resilience, innovation, and timeless style. Whether it's the classic trench coat or the iconic check pattern, Burberry continues to set the standard for luxury fashion.