Burberry’s legacy began when Thomas Burberry, a 21-year-old draper’s apprentice, opened a store specializing in high-quality outerwear. His vision was clear: to create weatherproof clothing that combined durability with style. In 1879, he revolutionized the industry with his invention of gabardine, a breathable yet waterproof fabric that became the foundation of Burberry’s iconic trench coat. The garment, famously worn by British soldiers during World War I, solidified Burberry’s reputation for functional yet fashionable designs.

The Iconic Check Pattern

In the 1920s, Burberry introduced its legendary Nova Check—a camel, black, white, and red plaid design that first appeared as a lining for the brand’s coats. Over time, the pattern became a status symbol, adorning everything from scarves to handbags. Though it faced temporary overexposure in the 2000s, creative director Christopher Bailey successfully reimagined the check in the 2010s, reinforcing its luxury appeal.

Modern Innovations and Sustainability

Burberry continues to push boundaries under CEO Jonathan Akeroyd, blending tradition with contemporary trends. The brand emphasizes sustainability, pledging to become carbon-neutral by 2022 and launching eco-friendly collections made from recycled materials. Collaborations with digital platforms like Minecraft and innovative AR shopping experiences showcase Burberry’s commitment to merging fashion with technology.

For a detailed look at Burberry’s latest products, explore this product spreadsheet, which highlights exclusive items and seasonal releases.

Cultural Impact and Celebrity Endorsements

From Audrey Hepburn to modern influencers like Naomi Campbell and Timothée Chalamet, Burberry’s appeal spans generations. Its campaigns often spotlight British talent, reinforcing the brand’s heritage while appealing to younger audiences. The signature trench coat remains a red-carpet staple, proving that Burberry’s designs transcend fleeting trends.

Conclusion

Burberry’s story is one of reinvention and resilience. By balancing heritage with forward-thinking strategies, the brand maintains its position as a leader in luxury fashion. Whether through its revolutionary fabrics or digital-first approach, Burberry continues to define what it means to wear classic British sophistication.