Home > The Timeless Elegance: The Burberry Brand Story

The Timeless Elegance: The Burberry Brand Story

2025-03-27

Founded in 1856 by Thomas Burberry, the iconic British luxury brand Burberry

From Raincoats to Runways: A Heritage of Innovation

At just 21 years old, Thomas Burberry revolutionized weatherproof clothing by inventing gabardinetrench coat, which remains in production today. Originally designed for British army officers during World War I, the trench coat eventually transitioned into civilian wardrobes as the ultimate symbol of British style.

"Burberry represents the perfect marriage of function and fashion, where utility meets unmistakable elegance."

The Equestrian Knight: An Emblem of Excellence

1901 marked the introduction of the Burberry Equestrian Knight logo, featuring a knight on horseback carrying a shield with the Latin word "Prorsum" Burberry Equestrian Knight Logo

The interwar years saw Burberry expanding globally, with stores opening in major cities like Paris, New York, and Buenos Aires. The brand dressed explorers like Roald Amundsen (the first man to reach the South Pole) and aviators on historic flights, cementing its reputation for durable yet stylish outerwear.

Modern Reinvention: Balancing Tradition and Innovation

In recent decades, Burberry has successfully bridged classic British heritage with contemporary relevance. Key milestones include:

  • 1990s:Burberry check patterns
  • 2001:
  • 2010s:

Today under creative director Daniel Lee, Burberry honors its storied past while pushing boundaries. Leather goods, watches, fragrances, and of course, the trench coat continue to define this British institution, confirming Burberry's place as not just a fashion label, but a true cultural icon of enduring style and innovation.

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