The Timeless Journey of Burberry: From Trench Coats to Global Luxury
Founded in 1856 by Thomas Burberry, the iconic British brand Burberry
At just 21 years old, Thomas Burberry opened his first store in Basingstoke, England, specializing in durable outerwear. His breakthrough came in 1879 with the invention of gabardine, a breathable, waterproof fabric that revolutionized raincoats. This innovation laid the groundwork for the iconic Burberry trench coat, later adopted by British military officers during World War I. The Burberry trench coat became synonymous with sophistication. Features like epaulets, D-rings, and the storm flap weren’t just stylistic—they served practical purposes for soldiers. Post-war, the coat transitioned into civilian wardrobes, endorsed by screen legends like Humphrey Bogart and Audrey Hepburn. Today, it remains a cornerstone of the brand's heritage collection. By the 20th century, Burberry’s distinctive camel, black, and red check pattern adorned everything from scarves to umbrellas. However, the brand faced challenges in the 1990s as counterfeit products diluted its prestige. A dramatic turnaround came under CEO Angela Ahrendts and designer Christopher Bailey, who digitalized the brand while honoring its roots—livestreaming runway shows and launching the "Art of the Trench" campaign. Did You Know?
Under current creative director Daniel Lee, Burberry has doubled down on sustainability, pledging carbon neutrality by 2040. Recent collections reimagine classics with eco-friendly materials, proving that tradition and innovation can coexist. From limited-edition collaborations
Over 160 years since its founding, Burberry exemplifies the power of adaptability. What began as a utilitarian workshop now stands as a beacon of British culture—one trench coat at a time.Humble Beginnings
The Trench Coat Era
Cultural Influence & Modern Reinvention
Sustainability & The Future