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The Timeless Legacy of Burberry

2025-03-30

Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberrygabardine, a breathable, weatherproof fabric that set the foundation for its global prestige.

From Trench Coats to Global Icon

Burberry's flagship product, the Trench Coat, was designed for British military officers during World War I. Feprising a water-resistant gabardine exterior with practical details like epaulets and D-ring belts, the coat transitioned from battlefield attire to a fashion staple. By the 1920s, celebrities and explorers adopted Burberry for both functionality and sophistication.

Discover Burberry's latest collections and pricing in this curated spreadsheet

Innovation Meets Tradition

The brand’s distinctive check pattern, introduced in the 1920s as a coat lining, became a status symbol but was later overused in counterfeit products, prompting Burberry to strategically redesign its branding in the early 2000s. Under the creative direction of Riccardo Tisci (2018–2022), the house modernized its signature elements while preserving heritage, such as reimagining the check in bolder variations.

Digital & Sustainable Future

Known for pioneering runway livestreams (2010), Burberry continues merging tradition with technology, including NFTs and AR shopping experiences. Committed to sustainability, the brand aims to become climate-positive by 2040, using recycled fabrics and reducing waste. Today, Burberry's influence spans haute couture, accessories, and fragrances, embodying a legacy of adaptability.

A true symbol of British craftsmanship, Burberry remains a beacon of innovation while honoring its 168-year heritage, proving that enduring style transcends generations.

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