The Timeless Legacy of Burberry
Founded in 1856 by Thomas Burberry, Burberry
Thomas Burberry started the brand at just 21 years old, focusing on creating durable outdoor clothing. His breakthrough came in 1879 with the invention of gabardine, a breathable yet weatherproof fabric that revolutionized rainwear. This innovation paved the way for the iconic Burberry trench coat, originally designed for British military officers during World War I. In the 1920s, Burberry introduced its now-famous nova check—a beige background with black, white, and red stripes. Initially used as a coat lining, the pattern became a status symbol in the 1960s and remains synonymous with the brand today. Despite brief overexposure in the 2000s, Burberry successfully repositioned the check as a luxury hallmark. Under creative directors like Christopher BaileyRiccardo Tisci, Burberry embraced digital innovation. Notably, it was among the first luxury brands to livestream fashion shows and adopt AI-powered personalization tools
Explore Burberry's latest offerings, from heritage trenches to modern accessories, in our curated product spreadsheet
Beyond fashion, Burberry has influenced music (sponsoring British artists like The Rolling Stones) and cinema (costuming Audrey Hepburn in Breakfast at Tiffany’s). Recent partnerships with SupremeVivienne Westwood
"Burberry's genius lies in transforming practical garments into cultural artifacts without losing their utilitarian soul." — Fashion Historian Elizabeth Wilson Today, Burberry operates over 400 stores worldwide while maintaining its commitment to craftsmanship. With Daniel Lee as the new Chief Creative Officer, the brand enters another era of reinvention—proving that even after 168 years, Burberry’s story is still being written.From Humble Beginnings to Global Recognition
The Iconic Check Pattern
Burberry in the Digital Age
Signature Collections
Cultural Impact & Collaborations
Looking Ahead